At the international level, Café de Costa Rica is promoted as a country brand and its positioning in specific markets. In addition, the 8 producing areas are announced, as well as the social and environmental dimension that characterize the Costa Rican coffee activity. To this end, it participates in Fairs dedicated to fine coffee niches in different regions of the world; It is based on communication media specifically aimed at the sector, both printed and digital, especially on the Internet.