At international level, Café de Costa Rica is promoted as a country brand, strengthening its positioning in specific markets. In addition, all eight production regions are advertised, as well as the social and environmental dimensions that characterize the Costa Rican coffee activity. For this reason, Café de Costa Rica participates in fairs for fine coffee niches in different regions worldwide; and it advertises in media specifically directed to this sector, both in print and digital forms, in particular, on the Internet.